What it’s really like to run your own business

Libby Langley Founder and Director of Zest Communications shares her experience of what it’s really like to run your own business

I started my business three years ago, having worked at a couple of Further Education colleges for the previous seven years. I was fed up with the public sector bureaucracy, and wanted to use the skills and experience I had gained in marketing and tutoring to really make a difference to businesses.

And so, on 1st December 2011, Zest Communications was born.

I had a vision, but no real plan of how to get there. So, with no money for a marketing campaign, I took to Twitter to make connections. I chatted with local businesses and made some incredibly important connections, including one that has brought me thousands of pounds of work and a whole new friendship group. Never under estimate the power of social media!

After a year of being home-based and building the business through workshops, corporate training and managing companies’ social media accounts, I felt I needed to take things to a new level. That meant leaving behind my spare room and slippers and moving into a proper office, becoming a limited company and taking on staff.

These were all huge steps, but without taking that leap of faith I wouldn’t have been able to grow the business at all. I needed someone in the office to help me out as I could no longer cope with the volume of work, and moving into the Innovation Centre in Market Harborough instantly introduced me to a whole new group of potential customers and contacts. It was a very smart move.

Having a business is the single most challenging thing I have ever done in my life but, despite the stress and sleepless nights, I wouldn’t change it for the world.

For more info on Zest Communications please go to www.zestcomms.co.uk





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